May 10, 2012

Doing business as foreign designer in Japan

Link: Article at PingMag

On the website of PingMag I an interesting interview with Parissa Haghirian from Austria, who is Associate Professor of International Management at Sophia University in Tokyo. She’s writing about business opportunities in Japan, the title of her book is “Markteintritt in Japan” (Market Entry in Japan). PingMag visited her at Sophia Uni for tips about how to bring your product to Japan, how to work there as foreigner and what kind of fundamental differences you might encounter.